Stop Chasing Volume. Start Building Revenue Intelligence.

If your construction firm is still measuring success by how big the backlog looks, you are already asking the wrong question.

Troy Parkinson sits down with Dylan Keller (VP of People, Warfel Construction), Barry Chiu (Co-Founder and CEO, Kroo), and Tom Deane (Co-Founder and CEO, ProjectMark) to dig into what it actually takes to build a revenue strategy that holds up under pressure. The conversation starts with a challenge most firms avoid: the difference between revenue volume and revenue intelligence, and why chasing the bigger number is often the fastest path to margin erosion.

Dylan makes the case that sustainable growth requires a pursuit filter built around client fit, start-date confidence, and margin potential, not just project size. Barry breaks down why most firms already have the data they need to make smarter decisions, but that data is locked in silos that never talk to each other. And Tom connects both ideas to the practical question every firm eventually faces: how do you replace gut instinct with something your whole team can actually act on?

The panel also covers the five-step revenue feedback loop that leading firms are running, a candid conversation about AI and what it actually requires from your data before it can help you, and what each panelist sees coming in the next 12 months for the industry.

Topics discussed in this webinar:

• Revenue intelligence vs. revenue volume
• Backlog quality and pursuit filtering
• Connected data and single source of truth
• Go/no-go decisions in construction
• CRM and data management strategy
• AI readiness and data quality
• Continuous revenue feedback loop
• Change management for technology adoption
• Resource planning and capacity
• Construction industry outlook
  
  Watch the full webinar below:
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